We market farms, personal property and heavy equipment across the entire state of Kentucky and offer a free consultation and value analysis to any seller wishing to learn more about the process of selling Real Estate, Personal property and Heavy equipment. Our auctioneers and realtors will help make the process easy for you. From real estate closings to cleaning the house or barn out we offer full service to help you get the most amount of money for your assets. Give us a call or drop us a line and let us show you how we can make life easier and less stressful with maximum profit as you consider selling Real Estate, Personal property or Heavy Equipment.

Noel Auctioneers and Real Estate Advisors can assist with the following types of auctions:

  • Real Estate
  • Commercial Property
  • Farm Land
  • Guns & Collectibles
  • Farm & Heavy Equipment
  • Estates
  • Personal Property
  • Bankruptcies

Our Services

  • 100% Confidentiality
  • Free Consultation and Advice
  • Free Marketing Analysis
  • Full Service Beginning To End
  • Listings and Auctions

Jonathan Noel, Owner, Realtor & Champion Auctioneer

Jonathan Noel, Owner and Auctioneer of Noel Auctioneers & Marketing Group was born and raised in Harrodsburg, Kentucky. Jonathan’s success in the auction business comes from a long line of hard workers in the farming, banking and sales industry. Noel, a first generation auctioneer, has been going to auctions since he can remember and was always intrigued by the sound of the auctioneer.

Realizing the importance of education, Jonathan earned an associate’s degree in business management from Lexington Community College and then went on to earn a bachelor’s degree in Business Administration from the University of the Cumberland’s. Jonathan has always strived to be on the cutting edge with education in the auction and real-estate business. He attends monthly educational seminars to stay up to date on the ever changing business of real estate auctions. Noel is a Graduate of CAI (Certified Auctioneers Institute), also considered the Masters program for Auctioneers.

Noel conducts auctions all across the bluegrass state and treats every client with the respect and dignity he shows his own friends and family.

Jonathan Noel

Auction Specialties


The word absolute is defined as being “free from restriction or limitation.” Absolute auction events are auctions when the product sells to the highest bidder regardless of price.


These are auction events in which the seller and auction firm mutually agree that the product will not sell unless and until an undisclosed reserve price is met or realized. Quite simply, if the auction price does not meet or exceed the reserve price, the property does not sell.


These are auction events that are held on site or at a neutral location, and are conducted by the auctioneer “calling the bid” in a traditional auction chant style.


These are auctions where the seller and buyer can conceivably get the best of both worlds. These auctions combine the “live outcry” method and the “online” auction method. Buyers can choose either to show up at the auction and bid to the auctioneer “live on the lawn” or bid live real time online via the internet. Our firm conducts these type of auctions at most of our events.


These are auctions that are totally conducted and transacted through 100% online bidding via the internet. Typically, these are timed events where the buyer has a certain number of days or hours to competitively bid on property with a designated close time.

Values, Mission, and Vision


1. We believe in treating all of our customers like we would treat our own friends and family.
2. We believe in coming to work early and staying late.
3. We believe in accountability, effort, passion, integrity, drive, and a love for the auction business.
4. We want people who use our firm to feel assured they did not leave any money on the table.
5. Innovation: we believe training is something you do continually, not something you once did.


To build and offer the best service, through continuous quality improvement, effective use of resources, and full involvement and contribution to Noel Auctioneer employees, in order to enhance customer satisfaction and exceed our clients expectations.


To be known as the leading Real Estate Auction Company in Kentucky.


Tom Hutchens
Tom Hutchens
21:50 06 Oct 21
I have been to and purchased items from several of their online auctions. I have found that they are well described ,... and presented. Their online bidding process is easy to follow. Their checkout process is well organized.It is a professional run organization.read more
Steve Scariot
Steve Scariot
19:48 06 Oct 21
Very professional and courteous. Noel Auctioneers is a well oiled machine.
01:14 20 Jun 21
What an amazing family business! In the midst of grieving the loss of my mother, Noel Auctioneers & Real Estate came... alongside me and helped navigate the overwhelming process of liquidating the estate. With compassion and efficiency they handled a million details with the auction of personal property and the sale of the house in less than two months. I’m so grateful for this wonderful family!read more
Christy Thomas
Christy Thomas
02:49 16 Jun 21
I recently had the pleasure of participating in an online auction with Noel Auctioneers. I was fortunate to have the... winning bid of a beautiful clock. I asked the team to ship the clock since I was not able to travel. The clock arrived within 2 days in excellent condition. All businesses strive for excellence. Noel Auctioneers have achieved such excellence with their prompt customer service. Anne was especially pleasant and very helpful.read more
Cheryl Marquardt
Cheryl Marquardt
18:13 04 Feb 21
The website was easy to negotiate and the bidding process was easy as well. Very good communication when the auction... was over. Items were all boxed and ready for pickup when I arrived. Would definitely do business with them again.read more
Leigh Nuckols
Leigh Nuckols
17:30 27 Jan 21
I've never participated in any sort of auction before and Noel Auctioneers' website made it easy to understand how to... bid and they did a great job showcasing what each lot was. They were very prompt to follow up with an invoice and instructions on how to pick up my items. Definitely recommend using them for an auction!read more
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Dennis Eads
Dennis Eads
15:06 11 Jun 21
As a reseller always can find a few bargains here. Easy to work with and great people!
John Ballengee
John Ballengee
20:06 23 Mar 21
Fast check out on quality items, thanks!
JT Quinn
JT Quinn
21:36 12 Mar 21
Great experience. Answered all my questions. Fast shipping.
Jon Fout
Jon Fout
18:41 12 Mar 21
Staff was friendly and helpful, going out of their way to make sure my experience was a positive one!
Frank Davis
Frank Davis
18:16 12 Mar 21
Excellent communication between myself and Anne. Well packed and prompt shipment. Would definitely recommend.
Amanda May
Amanda May
18:48 08 Apr 20
Great experience! I won items on an online auction. Scheduling my pick up time for the next day was fast and easy. Day... of pickup was great also, the staff helped me and my family load all my purchases! I highly recommend and look forward to future auctions. Staff are very professional and friendly!read more
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