We market farms, personal property and heavy equipment across the entire state of Kentucky and offer a free consultation and value analysis to any seller wishing to learn more about the process of selling Real Estate, Personal property and Heavy equipment. Our auctioneers and realtors will help make the process easy for you. From real estate closings to cleaning the house or barn out we offer full service to help you get the most amount of money for your assets. Give us a call or drop us a line and let us show you how we can make life easier and less stressful with maximum profit as you consider selling Real Estate, Personal property or Heavy Equipment.

Noel Auctioneers and Real Estate Advisors can assist with the following types of auctions:

  • Real Estate
  • Commercial Property
  • Farm Land
  • Guns & Collectibles
  • Farm & Heavy Equipment
  • Estates
  • Personal Property
  • Bankruptcies

Our Services

  • 100% Confidentiality
  • Free Consultation and Advice
  • Free Marketing Analysis
  • Full Service Beginning To End
  • Listings and Auctions

Jonathan Noel, Owner, Realtor & Champion Auctioneer

Jonathan Noel, Owner and Auctioneer of Noel Auctioneers & Marketing Group was born and raised in Harrodsburg, Kentucky. Jonathan’s success in the auction business comes from a long line of hard workers in the farming, banking and sales industry. Noel, a first generation auctioneer, has been going to auctions since he can remember and was always intrigued by the sound of the auctioneer.

Realizing the importance of education, Jonathan earned an associate’s degree in business management from Lexington Community College and then went on to earn a bachelor’s degree in Business Administration from the University of the Cumberland’s. Jonathan has always strived to be on the cutting edge with education in the auction and real-estate business. He attends monthly educational seminars to stay up to date on the ever changing business of real estate auctions. Noel is a Graduate of CAI (Certified Auctioneers Institute), also considered the Masters program for Auctioneers.

Noel conducts auctions all across the bluegrass state and treats every client with the respect and dignity he shows his own friends and family.

Jonathan lives in Lexington, Kentucky with his wife Amanda, a bank manager and their daughter Madilynn Grace.

Jonathan Noel

Auction Specialties


The word absolute is defined as being “free from restriction or limitation.” Absolute auction events are auctions when the product sells to the highest bidder regardless of price.


These are auction events in which the seller and auction firm mutually agree that the product will not sell unless and until an undisclosed reserve price is met or realized. Quite simply, if the auction price does not meet or exceed the reserve price, the property does not sell.


These are auction events that are held on site or at a neutral location, and are conducted by the auctioneer “calling the bid” in a traditional auction chant style.


These are auctions where the seller and buyer can conceivably get the best of both worlds. These auctions combine the “live outcry” method and the “online” auction method. Buyers can choose either to show up at the auction and bid to the auctioneer “live on the lawn” or bid live real time online via the internet. Our firm conducts these type of auctions at most of our events.


These are auctions that are totally conducted and transacted through 100% online bidding via the internet. Typically, these are timed events where the buyer has a certain number of days or hours to competitively bid on property with a designated close time.

Values, Mission, and Vision


1. We believe in treating all of our customers like we would treat our own friends and family.
2. We believe in coming to work early and staying late.
3. We believe in accountability, effort, passion, integrity, drive, and a love for the auction business.
4. We want people who use our firm to feel assured they did not leave any money on the table.
5. Innovation: we believe training is something you do continually, not something you once did.


To build and offer the best service, through continuous quality improvement, effective use of resources, and full involvement and contribution to Noel Auctioneer employees, in order to enhance customer satisfaction and exceed our clients expectations.


To be known as the leading Real Estate Auction Company in Kentucky.


Jonathan worked tirelessly as our realtor, and showed numerous properties until we found a home both my wife Renaye and I were happy with. He devoted a lot of time and energy to helping us. By the time we bought, we had come to think of him as not just our realtor, but as a valued friend.

Daniel Sparks

Jonathan is the type of Realtor that brought a tape measure and flashlight to every showing because he knew what I was looking for and the type of person I was! I couldn’t be happier with his effort and professionalism when he found our next fixer upper for us!

Steve Lyczkowski

We highly recommend Johnathan. We found a home perfect for us and the price was right.:)

Rachel Mcclurg

Jonathan was my realtor and did a great job helping me and my fiancée find the right home just for us! I highly recommend Mr. Noel!

Travis Wallace

If I could give more than 5 stars, I would! I would highly recommend Jonathan to everyone. We were first time buyers and were guided the whole way through the process with such care and professionalism.

Jonathan understood the importance getting us our first house and followed up on ALL angles possible to ensure that we would be able to attain our new home. When we came to Jonathan for the second time, to sell our first home and to look for options for our next, he delivered once again! He not only got us our dream home, but he made the process seem like a piece of cake. He kept us informed as he did before, educated us on the process, and continues to follow up with us. We can’t thank him enough!

If you’re looking for an agent that will work hard for you and truly do everything possible to make your deal work, then Jonathan is the person you want to talk to.

Sarah Chaney


Have questions concerning our auction services? Fill out this form and we will give you a call within 24 hours.


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